LA Gym is an iconic bodybuilding gym based in Bristol with 35+ years of history. We provided professional Google Maps photography services and marketing strategy to help them reach fitness enthusiasts online. Our virtual tour solution let people explore the gym remotely, resulting in millions of views and helping them grow their membership.
This innovative digital approach keeps LA Gym competitive by showing potential members exactly what facilities and equipment they have available before they visit.
The Google Maps photography campaign delivered strong numbers and sustained growth over multiple years.
LA Gym has a strong reputation but faced a challenge: modern gym members want to see what they’re signing up for before joining. They research gyms online and expect to see quality equipment and spacious facilities before making a commitment.
In today’s competitive fitness industry, LA Gym needed to stand out. They needed a solution that showed off their facilities and gave potential customers confidence to visit or join. A way for people to explore remotely would help overcome hesitation about visiting in person.
We developed a Google Maps photography and marketing approach focused on creating an immersive virtual experience.
360 degree immersive imagery mapped into virtual tour
Strategic implementation to maximise visibility and engagement
We photographed the entire gym in 360-degree format to capture all the different areas and equipment clearly.
These images were organised into an interactive virtual experience. Website visitors can navigate through the gym, checking out specific equipment, seeing the training areas, and getting a genuine understanding of the space. This online preview gives people real confidence about what they’ll find when they arrive.
The first year saw 3 million virtual tour views. Since then, the total has grown to over 20 million views across five years. This consistent flow of interested people has helped LA Gym attract new members and build their online reputation in the fitness market.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
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